Are you looking for a Digital Marketing Manager – Demand Generation role in Auckland?
- NZ owned company, global leader in the construction automation technology industry
- St Johns location, incredible newly developed role within a high achieving marketing team
- Extensive experience in digital marketing focusing on demand generation is essential
- Global reach – unique opportunity to flex your skills on a world stage
Innovative, progressive, global leaders, intriguing product lines – what more could a forward-thinking Digital Marketing professional wish for? it’s often the opportunity to work for visionary smart teams of people that will elevate you to do your best work.
The company has developed and continued to grow their reputation as the global leader in construction automation, including design & engineering software manufacturing equipment and first in class product & service delivery. This NZ-owned business has local teams on the ground in the Americas, Asia, Australia, the Middle East, and Africa. Working in partnership with the incredibly supportive CMO this newly developed role really does have so much to offer and will suit a savvy and experienced demand generation Digital Marketer ready to hit the ground running.
This opportunity is designed for the right forward thinking and hands-on Digital Marketing visionary to take the lead on demand generation and nurturing across digital channels. The focus is on creating and managing best practice lead generation and nurturing programs that deliver more quality leads to our global sales team. This position would suit candidates with a strong background in SEO, content production, PPC, retargeting, programmatic, email marketing, affiliate marketing, quality link building, and conversion optimisation. Working with and understanding marketing automation platforms and related digital technologies is essential, as is a passion for storytelling and the ability to talk to a technical audience.
Your responsibilities will include:
- Develop in conjunction with the CMO the global demand generation and nurturing strategy to maximise conversion
- Own all SEM and SEO activities, and in-market digital channels, working with industry partners and agencies, as required.
- Implement best practise programs and solutions to maximise website traffic, conversion optimisation, and lead nurturing.
- Work with Content Marketing Manager to develop cross-channel content marketing nurturing campaigns using HubSpot
- Responsible for ongoing development and implementation of global webinar program
- Track and report on demand generation performance metrics, using this data to continually optimize campaign performance
- Utilizing strong media knowledge to develop optimum digital plans
- Understanding the full marketing mix & metrics used
As you will know the key to providing the highest level of Digital Marketing to a target audience is being adaptable, realistic, fast moving, confident and an excellent communicator. People will rely on you to provide ideas and solutions while working to deadlines and keeping up with the constantly evolving marketing landscape. You need to have excellent attention to detail, take pride in your work and have a passion for really understanding the business you work in, this industry sector is dynamic, growing globally so you really need to be able to lead with confidence.
It’s essential you can communicate your marketing message clearly and inspirationally so that both internal and external parties will be right there with you and understand your vision. Your experience and passion for helping the team drive the demand generation and nurturing processes will see you add immediate value to this booming business.
If you have been waiting for just the right next step in your career don’t delay as this opportunity will be popular. You need to be self-motivated, tenacious and knowledgeable and thrive on continually learning.
Please apply with your resume to firstname.lastname@example.org