Social Media And The Power Of Recruiting
We live in an age when social media permeates every aspect of our lives. This is particularly true for Millennials and Generation Z, who have grown up sharing their lives online. The proliferation of mobile devices has made social media more popular than ever. According to recent reports, over 3.8 billion people all over the world use social media platforms.
Building a community for your brand through social media is a great way to connect with prospective talent for your company. This is a win-win strategy since you will be able to connect with your target audience in the process of promoting your business. Here are a few ways to harness the power of social media to enhance your recruiting efforts.
Build A Strong Online Presence
To attract the types of candidates you want to hire, you’ll need to communicate the right brand values. Use your social media pages to provide insights into the culture and vision of your company. When it comes to posting, it’s important to find the right balance. Avoid oversharing updates or putting up posts too sporadically. Bombarding your followers with ads and promotions is also likely to do more harm than good. Choose quality over quantity and be mindful about the information you share.
Find Ways To Cut Through The Clutter
Social media platforms can be extremely cluttered spaces, so it’s necessary to find ways to make your brand stand out. Make sure your job openings are seen by interested candidates who are likely to apply. You can do this by using hashtags and being active on job forums. Most recruiters use platforms like Facebook, Twitter, and LinkedIn, so using niche networks in addition to these can help you cut through the noise. For instance, if you’re looking to fill a marketing role, posting on a niche marketing forum is most likely to get you results.
Encourage Your Employees To Act As Brand Advocates
There’s a good chance that most of your current employees are social media users. Encourage them to post about openings and job information on their personal profiles. Happy employees are the best advocates for a brand, so encourage them to talk about their experiences online. Before joining a company, candidates often seek out testimonials from current employees. Positive reviews about your business from insiders can work in your favour.
Add A Personal Touch
If you’ve found a talented candidate who’s perfect for your job role, there’s a good chance that other recruiters are trying to hire them too. Avoid sending a mass, copy pasted message and instead reach out to them individually. Mention why you think they will be a good fit for your company and give them the information they need to make a decision.
Create Meaningful Connections
Today, people seek emotional connections with the brands they support. This can be created by engaging with them on your brand’s social media channels. Create conversations around shared ideals, goals, and passions. Make your audience feel like their feedback and opinions are being heard. This will attract the kind of people who resonate with what your brand stands for. When your company becomes an aspirational place to work at, even passive recruits who are not necessarily looking to switch jobs will not be able to pass up an opportunity.
The Advantages Of Recruiting Through Social Media
Social media platforms have given employers and marketers the ability to connect with their audience quickly and effectively. Connections are instantaneous and messages can be communicated in a matter of minutes.
By reaching potential candidates through channels where they already exist and interact, you can create engagement organically. The pool of potential employees you have access to is also much larger. This will put you one step ahead of organisations that don’t use social media networks to recruit candidates.
Employers can also gain insights about their potential hires that they normally wouldn’t have access to. Someone’s social profile is likely to reveal much more about them than their resume. Social media platforms give recruiters the ability to connect with candidates naturally and build talent communities.
The downside of recruiting through social media is that these channels can be used to police or “check up” on individuals before they are hired. As a result of this people face a lack of privacy, cannot express themselves freely or are forced to screen their profile viewers. However, there’s no denying that there’s no better way for recruiters to communicate with, engage and influence potential candidates.
Top recruitment teams are now successfully harnessing social media to find, screen, and hire talent. Companies that use these networks to recruit, understand and value the power of their brand. Social media platforms offer a transparent and human way to forge meaningful connections with people.